In the regal Pink City, Swiggy Instamart has emerged as the perfect partner for midnight cravings, festive celebrations, and everyday essentials. The annual report, “How India Swiggy’d 2024- Swiggy Instamart Edition” reveals Jaipur’s unique shopping habits and how its residents have embraced quick commerce to make life easier and more colourful.
On the report, Amitesh Jha, CEO, Swiggy Instamart, said, “Since launching in August 2021, we’ve seen Jaipur increasingly turn to the convenience of quick commerce, with everything from everyday essentials, toys, beauty, makeup, and even festive essentials delivered in just 10 minutes. The top purchases from the city include milk, buttermilk and onion, with a city user spending as much as ₹7,46,457 on groceries, electronics and everything else they need in 10 mins. We’re proud to be a part of this journey, making convenience a part of daily life, and helping our customers enjoy what they need when they need it.”
Jaipur’s Quick Commerce Highlights in 2024
● Jaipur’s favourites: The Pink City’s favourite categories were bread & eggs, munchies & snacks, fruits & vegetables, cold drinks & juices; while milk, buttermilk and onion also emerged as the most ordered items. Dairy, bread, and eggs led the charge with 1.6 million orders.
● Maggie Madness: One Jaipurite’s love for instant noodles reached epic proportions—lavishly splurging nearly ₹13,00,000 on Maggie alone!
● Highest Total Spend: A Jaipur resident spent a whopping ₹7,46,457 on Swiggy Instamart in 2024, setting the record for the city’s most dedicated shopper.
The Jaipur Way
Jaipur’s quick commerce journey in 2024 was a blend of tradition and modern convenience. From record-breaking deliveries to leading in dairy, bread, and eggs, the Pink City showcased unique shopping habits. Jaipur embraced Swiggy Instamart for speed and convenience—one colorful order at a time.