AU Small Finance Bank (AU SFB), India’s largest small finance bank, has entered into a strategic partnership with Kiwi, a leading Credit on UPI platform, to introduce the AU KOSMO Credit Card. Built on the RuPaynetwork, this card offers a fully digital onboarding journey, seamless UPI integration, and best-in-class rewards on UPI transactions, reflecting the shared vision of AU SFB and Kiwi for inclusive, tech-enabled banking.
By enabling UPI-based credit transactions at both online and offline merchants, the AU
KOSMO Credit Card caters to India’s growing preference for UPI in everyday spending. It
aligns with AU SFB’s broader goal of enabling financial inclusion in underbanked areas, with
over 70% of its physical network in semi-urban and rural areas. Besides the urban population, this card is designed for new-to-credit first time users, including young professionals & tech-savvy consumers who are looking for a digital-first experience. The card offers a secure, flexible payment experience tailored for modern financial habits.
The name KOSMO reflects the product’s forward-looking positioning in the evolving digital
payments landscape. The launch comes at a time when UPI usage in India continues to
soar. In August 2025, UPI P2M payments saw a 26% year-on-year growth, crossing ₹7.2
lakh crores in value. RuPay’s credit card market share has also grown significantly, rising
from 3% in FY23 to nearly 12% in FY25, with around 28% of all credit card transactions now powered by RuPay.
Uttam Tibrewal, Executive Director & Deputy CEO, AU Small Finance Bank, said: “The newgeneration customers views banking not just as a financial service, but as an integral part of their daily lifestyle. NPCI’s UPI platform has set a global benchmark for transforming digital payments, making them faster, safer, and more accessible. By partnering with Kiwi, we are enhancing the digital credit experience for our customers and further strengthening credit card offerings. The AU KOSMO Credit Card complements the existing RuPay Card portfolio, reinforcing our commitment to innovative, customer-centric solutions across the payment’s ecosystem.”
Mohit Bedi, Co-founder and Chief Business Officer, Kiwi, added: “At Kiwi, our mission is to make credit simple and accessible. With AU SFB’s strong presence in urban, semi-urban and rural markets, this partnership allows us to empower first-time users and deepen credit penetration beyond traditional segments. NPCI’s UPI-enabled RuPay Credit Card is an excellent enabler, and we are leading its adoption while transforming how customers experience credit. Over the past two years, we have witnessed exponential growth in RuPay credit card adoption, usage, and retention. Through this partnership we aim to empower more customers with a seamless, rewarding, and convenient digital payments experience.”
Key Features of the AU KOSMO Credit Card:
Lifetime Free Card: No annual or renewal fees.
Exciting Rewards: Earn rewards on every spend – UPI, retail, or online – with your AU KOSMO Credit Card via the Kiwi app.
Fuel Surcharge Waiver: Save more with a 1% fuel surcharge waiver.
Scan & Pay Convenience: Make credit payments via any UPI-enabled merchant
QR code—no physical card needed.