RCM’s Rupantaran Yatra, which has already seen the participation of over one lakh citizens across many cities in India, will arrive in Jaipur on December 21st. Launched on September 16, 2025, in Bhilwara, Rajasthan, to commemorate RCM’s 25th anniversary celebrations, the Yatra has exceeded all expectations to emerge as a people-led movement.
The event will begin with RCM Prangeet at 7 AM, conveying the RCM’s core principles, followed by a Yoga Session aimed at promoting physical fitness. The Swasthya Kranti as well as various health related initiatives taken by RCM will be introduced. Attendees will participate in Sewa Activity, and a documentary will showcase RCM’s impactful journey. Attendees will also take the Ideal Citizenship Oath, pledging their commitment to social responsibility. The event will conclude with an awareness rally, spreading messages of sewa, swasthya and sanskar across the city.
“The Rupantaran Yatra is both a celebration of RCM completing 25 years and a tribute to the spirit of transformation among our countless associate buyers who have overcome adversities to become self-reliant and financially independent,” said Managing Director Saurabh Chhabra. “Through this Yatra, we aim to inspire new members to join a values-driven, people-powered journey.”
“Rupantaran Yatra is more than a journey of change — it is a movement of empowerment,”
noted Managing Director Priyancka Agarwaal. “When women lead with strength, vision, and care, they don’t just shape their own futures — they transform the destiny of the nation.”
“From FMCG and health to fashion and lifestyle, RCM products are proudly Made in India and crafted to high standards,” said CEO Manoj Kumar. “Through Rupantaran Yatra, we hope to empower millions, building on the positive impact RCM has already created, and contribute to a healthier, stronger Bharat.”
The grand event in Jaipur is expected to host a large crowd to welcome the Rupantaran Rath, with arrangements in place to accommodate the turnout.
yogi Ki Jeevani”, a book based on the life of RCM founder Tilokchand Chhabra will also play a pivotal role in the function. It explores his journey as a karma yogi, highlighting his core values and the transformative impact of his thoughts and actions on millions of lives.
If the first 20 cities are any indication, Jaipur is ready to create a new benchmark – not just in numbers, but in the spirit and depth of participation.