As the excitement builds for the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) under Hyundai Motor Company’s multi-year Premier Partnership with ICC has unveiled “Deewane India ka Deewana Humsafar”- a comprehensive, high-impact nationwide brand campaign. Designed to celebrate India’s deep-rooted passion for cricket while strengthening Hyundai’s emotional connect with fans and customers, the integrated campaign spans on-ground experiences, iconic moments, dealership activation and mass-media outreach, bringing together sport, mobility and fandom at an unprecedented scale.
The campaign, led by HMIL’s brand ambassador Shah Rukh Khan, amplifies Hyundai’s
association with the ICC while showcasing brand’s deep connect with India’s undying love and passion for cricket. Directed by acclaimed filmmaker Vasan Bala (known for Jigra, Mard Ko Dard Nahi Hota, Monica, O My Darling), the main film draws on 90’s nostalgia by reimagining the iconic track “Yeh Dil Deewana” from SRK’s cult classic ‘Pardes’.
Speaking about the campaign and wishing team India success in ICC Men’s T20 World Cup 2026, Mr. Tarun Garg, Managing Director & Chief Executive Officer, Hyundai Motor India Limited, said “Cricket in India represents continuity, belief, and aspiration, values that deeply resonate with us at Hyundai. As the Premier Partner with ICC, HMIL is proud to launch ‘Deewane India ka Deewana Humsafar’ brand campaign ahead of the T20 World Cup 2026. The campaign draws inspiration from an undeniable truth – Cricket in India is lived every day, far beyond the stadiums. With Shah Rukh Khan at its heart, the brand film brings alive the emotion of match moments where time seems to stand still and the nation watches as one. In many ways, it mirrors Hyundai’s three-decade journey in India, rooted in trust, driven by innovation and shaped by a deep connection with Indian consumers. We wish ICC for the successful tournament and look forward to the action both on and off the field during this T20 World Cup.”
‘Deewane India ka Deewana Humsafar’ Brand Film
The film is rooted in a simple yet powerful truth – India doesn’t just watch cricket, it lives it. The idea emerged from observing how a single moment on the pitch can bring the entire country to a standstill, unite millions of hearts and trigger a collective surge of emotion. These charged, unforgettable moments are where India finds its shared identity and the film captures it beautifully. The film positions Hyundai as a constant companion in these emotional journeys. Just as cricket binds the country together, Hyundai aims to stand shoulder to shoulder with every fan echoing every cheer, celebrating every triumph and This document is protected as Hyundai Motor’s intellectual property under relevant laws and regulations embracing every dream. These parallel forms the core thought behind the campaign: Hyundai is moved by the same energy that moves India.
By weaving nostalgia, fandom and the spirit of togetherness, the film reflects Hyundai’s 30-year relationship with our country. It reinforces that for three decades, Hyundai has not just been a mobility partner but truly “Deewane India ka Deewana Humsafar”- a brand that understands, celebrates and travels with the heartbeat of India. The 360-degree campaign will run across TV, digital and radio platforms, ensuring extensive reach and engagement with audiences across India. Hyundai Motor India Limited is also co-powered presenter of ICC Men’s T20 World Cup 2026 on JioHotstar connected TV. By leveraging connected TV ecosystem during the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited aims to deliver immersive, high-attention brand storytelling that celebrates India’s love for cricket while engaging a digitally savvy premium audience.
‘Cricket ka Sabse Bada Deewana’ UGC Contest At the heart of this PAN-India brand campaign is, “Cricket ka Sabse Bada Deewana” User Generated Contest (UGC) contest, which captures the unifying spirit of cricket and mirrors the unwavering devotion of millions of Indian fans. This one-of-a-kind UGC contest will celebrate the passion of cricket fans and offer winners a chance to win an all-expense-paid trip to attend the ICC T20 World Cup 2026 match.