Generali Central Insurance, a joint venture between global insurance major Generali and Central Bank of India, today announced the launch of its bold new campaign – ‘Happy Women’s Pay’ –positioning equal pay as the most meaningful way to honour the original spirit of International Women’s Day. The initiative reframes the traditional greeting, and places pay equity at the centre of corporate accountability.
Commenting on the initiative, Anup Rau, Managing Director & CEO, Generali Central Insurance Company Limited, said, “Sustainable businesses are built on fairness and trust for every stakeholder – employees, customers, partners and shareholders. Equal pay for equal work should not be an aspiration; it should be the norm. When organisations get this right, they don’t just address an equity issue, they build stronger teams and greater trust within the workplace – and beyond.
Despite louder conversations on equality, global data shows women still earn less than
men for comparable work — a gap that has even widened post-pandemic. Generali Central Insurance responds not with ceremonial gestures but with action, reaffirming its equal-pay commitment and underscoring that true celebration lies in structural fairness, not symbolism.
The campaign confronts a stark reality: India’s gender pay gap is about 35%, with women earning only 65% of men’s wages despite decades since the Equal Remuneration Act.