FlexiLoans.com, India’s leading MSME-focused digital lending NBFC, continues to expand its presence in Rajasthan with strong lending momentum in Jaipur the Pink City and the commercial nerve centre of the state. Since inception, the company has disbursed INR 150+ Crores to MSMEs in the city, reflecting significant growth in lending activity driven by increasing demand from small businesses.
Building on this strong growth trajectory, FlexiLoans is now targeting total disbursements of ₹200 crore in Jaipur by the end of 2026, further strengthening access to formal credit for the region’s thriving MSME ecosystem. Recognizing the crucial role MSMEs play in the state’s economic development, this initiative addresses the exponential demand for business loans from over 35,000 MSMEs in Jaipur.
The top industries fuelling loan demand in Jaipur include Textile, Electrical Goods, Gems & Precious Stones, FMCG, Pharmaceuticals, and Jewellery — sectors that form the core of the Pink City’s commercial identity. FlexiLoans has launched its hybrid “Field-on-Street (FOS) + Digital” acquisition and engagement model in Jaipur. The company’s digital-first model, with an offline presence enables loan approvals within 48 hours, has proven particularly effective for these time-sensitive trading and manufacturing businesses.. This strategic initiative aims to bridge the gap between on-ground trust and digital convenience, enabling small business owners to access faster, more transparent, and personalized credit solutions.
The wider Rajasthan economy also relies heavily on small businesses, with over 21 lakh registered MSMEs across the state contributing nearly 25% to the state’s GSDP and employing close to 92 lakh people
With over ₹13,000+ crore disbursed nationally since its founding in 2016, FlexiLoans operates in 19,000+ pin codes across India. The company has championed access to capital for underserved Tier 2 and Tier 3 markets by leveraging alternative data sources from e-commerce and payment platforms — eliminating the need for traditional collateral and making credit truly accessible. Their brand promise — “Loan nahi, samjho tarakki hai” — reflects its commitment to enabling genuine business growth for India’s entrepreneurial community.
Speaking on the occasion, Mr. Ritesh Jain and Manish Lunia, & Co-founder, Flexiloans.com said, “Jaipur has a vibrant MSME ecosystem with strong representation from traditional as well as emerging industries. The growth we have witnessed reflects the increasing appetite among local businesses to expand and formalize their operations. Through our digital lending platform, we aim to simplify access to finance and support entrepreneurs in unlocking the next phase of their growth journey. With our ₹200 crore target, we are doubling down on our commitment to the Pink City’s business community.”
FlexiLoans continues to focus on delivering fast, flexible and technology-driven financing solutions, enabling MSMEs across India to access capital quickly and efficiently. Jaipur remains a strategic market given its strong trading culture, export-oriented industries and rapidly expanding SME base.