Mamaearth, the fastest growing personal care brand from the House of Honasa, is thrilled to announce the grand opening of its Exclusive Brand Outlets (EBO) in Jaipur. The new store is strategically located at the newest shopping destination- Mall of Jaipur, Vaishali Nagar marking a significant milestone in the brand’s journey. Mamaearth’s EBO in Jaipur will
offer a comprehensive range of toxin-free personal care products, including babycare, beauty, and personal care solutions.
Recognizing the evolving needs of its consumers, Mamaearth originated as a pioneering toxin-free babycare brand and later expanded its offerings to include toxin-free personal care products for adults in response to strong consumer demand. Remaining committed to customer satisfaction, Mamaearth acknowledged the growing appeal for offline accessibility of its products. Hence, the decision to venture into exclusive brand outlets was made. These outlets serve as immersive spaces to introduce customers to the brand’s ideology and provide a profound brand experience.
The inauguration of Mamaearth’s store in the capital city of Rajasthan was a resounding success, marketing its arrival in Jaipur. Spanning across 450 sq feet, respectively, the outlet showcase Mamaearth’s extensive product portfolio, boasting over 250+ SKUs. Customers can explore an array of skincare, haircare, personal care, and the latest addition to the lineup – the exciting new range of color care products.
Commenting on the launch of the Exclusive Brand Outlet launch, Mr. Varun Alagh, CEO, Honasa Consumer Ltd. Said, “At Honasa Consumer Limited, we are passionate about building strong brands, knowing that brand perception resides in the minds of our valued consumers. As the world of communication evolves, we adapt and embrace new mediums to stay connected with our customers. As a digitally native company, we recognize the vital role that digital platforms and technology play in our journey. However, at the heart of our endeavors lies the core objective – to be in sync with our consumers and
understand their journey. We believe in following the path that our customers choose, and if they prefer to make purchases offline, we are committed to being present in those spaces. Acknowledging this essential aspect, we embarked on an exciting venture into the offline realm with our Exclusive Brand Outlets. We are thrilled to bring Mamaearth’s Exclusive Brand Outlet to Jaipur, and we warmly welcome the people of the Pink City to experience our toxin-free and nature-inspired personal care solutions.”
Mamaearth plans to launch its next store in Jaipur in Pink Square Mall, Govind Marg.
Mamaearth is a purpose-led brand that strongly believes in the principle of ‘Goodness Inside’ and is committed to furthering the goodness through its products and initiatives. Mamaearth believes that goodness starts with the small choices each of us make every day! The brand continues to live up to its belief by using only the best of nature and no toxins or harmful chemicals in their products. They are also animal cruelty-free, plastic positive, and have launched the Plant Goodness promise last year. As part of this, the brand links every order made on their website to a tree they plant and is set to plant 1 million+ trees by 2025.