Tuesday, May 11, 2021

HDFC Bank unveils “Project Future – Ready” for next growth phase

HDFC Bank, India’s largest private sector lender today unveiled organisational changes under “Project Future – Ready” to power its next wave of growth.

The Bank is reorganizing itself into three clear areas of Business Verticals, Delivery Channels, and Technology / Digital to further build its execution muscle in all three areas and be ready for the future.

The Bank will re-double its efforts on its business verticals that include Corporate Banking, Retail Banking, Private Banking, Government and Institutional Banking, Retail assets, and Payments. \In addition, the Bank is increasing its focus on Commercial Banking (MSME vertical), the backbone of the Indian economy. This would enable the Bank to bring its product and digital might to the entire Commercial Banking (MSME community) in a much more holistic and focused manner across Bharat & India.

The Bank has four broad Delivery Channels; Branch Banking, Tele-service/sales (including Virtual Relationship Manager channel), Sales Channels aligned with the business verticals, and Digital Marketing.

All the businesses and delivery channels will be backed by Technology & Digital as the core backbone. The Bank has already outlined its Technology transformation agenda and it will synergise and integrate its technology / Digital functions and invest aggressively to both Run and Build the Bank.

“We are creating engines of growth with top-tier talent backed by technology and digital transformation to capitalize on opportunities that will accrue in the coming time,” said Mr. Sashi Jagdishan, MD, HDFC Bank. “They are in our mind Future – Ready teams. I am sure this structure will create the necessary strategic and execution agility that we need to serve our customers across India & Bharat, Retail, Commercial (MSME) and Corporate segments.”

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