Sunday, September 24, 2023

RLG to undertake IEC Awareness & Collection Drive

RLG India, part of Munich-headquartered Reverse Logistics Group (RLG), a leading global service provider of comprehensive reverse logistics solutions, is collaborating with Rajasthan State Pollution Control Board (RSPCB) to launch IEC awareness and collection drive in Rajasthan. Under the ‘Clean to Green on Wheels’ campaign, an awareness drive launched across 4 districts of Rajasthan – Alwar, Bhilwara, Jodhpur and Bhiwadi.

To mark the 4 th International E-Waste Day on October 14 th , RLG India is taking an initiative to educate multiple stakeholders in the districts of Rajasthan about the need for formalE-waste recycling. With this, C2G flag off collection drives, covering strategic cities and towns of Rajasthan and foster organic collection of Waste from Electrical and Electronic Equipment (WEEE).

The collection vehicles flagged off from the RSPCB’s office in Jaipur on October 14 th , 2021, and travel across 12 districts, 22 towns, conducting 45 activities over a period of 10 days, expecting to reach out to more than 20,000 individuals.

Steering its awareness drive into the state of Rajasthan, RLG, in collaboration with RSPCB, conducting activities that include launching of takeback portal, promoting doorstep E-Waste collections, and conducting a virtual webinar on IEWD with relevant stakeholders to promote collections from local kabadiwala for end-to-end recycling through incentivization techniques.‘Feet on Street’ shall be deployed in 4 citiesfor maximal coverage across bulk consumers, residential area, informal sector, dealer/retailer market, educational institutes.

Talking about the launch of IEC Awareness & Collection drive, Ms. Radhika Kalia, Managing Director, RLG India, said, “The surge in demand for electronics makes it imperative to build awareness that promote collection of EEE from the end users. With the launch of IEC Awareness & Collection drive in Rajasthan, RLG strives to permeate into all big/small cities and towns to provide them with the solutions for the E Waste Problem. We are committed to our aim of building clean and green India for our future generations.”

Talking about the Awareness drive, Shri Anand Mohan, RSPCB’s Member Secretary,said, “E-waste management is currently one of the prime concerns in Rajasthan. A major roadblock that we face today is the lack of awareness among stakeholders about the importance of proper e-waste disposal. We have joined hands with RLG’s C2G campaign to be a part of their great initiative of launching an awareness drive which will not only educate the stakeholders but will also conduct activities across multiple districts of Rajasthan to set a practical example of sustainable e-waste management.”

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