Flipkart, India’s homegrown e-commerce marketplace, has enhanced its efforts towards fostering a more inclusive seller ecosystem with enhanced seller-focused policies aimed to strengthen MSME growth across the country. These policies under the ‘Flipkart EDGE’ initiative build upon the foundation laid in 2022. The program strongly focuses on helping businesses leverage the opportunity of online business and enhancing the ease of doing business on the Flipkart platform. With the implementation of these policies, the online seller ecosystem embarks on its next phase of growth by leveraging the immense potential offered by e-commerce.
The new policies aim to empower the seller ecosystem with enhanced clarity, control, and
transparency through new features, including Pricing Recommendations, Promotions, Rewards Platform, Fulfillment and Speed Initiatives, and Guidance Assistance, which will
help improve cost efficiency and sustainability of business operations on the Flipkart platform.
Rakesh Krishnan, Vice President and Head – Marketplace, Flipkart, said, “As India’s
homegrown e-commerce marketplace, our constant endeavor is to innovate, evolve and
introduce policies that contribute to the success and prosperity of businesses on our platform. We are committed to making the digital transition for businesses on our platform more convenient and effortless through our best-in-class solutions. Introducing the new features under ‘Flipkart EDGE’ aim to provide continuous support to the seller community and foster sustained growth while enhancing the overall ease of doing business. Our technology-driven solutions and capabilities are designed to improve the convenience and efficiency of online business operations.”
A slew of industry-first strategic policies and capabilities introduced in two phases last year
encouraged over 11 lakh sellers (including Shopsy) to join the platform, with a 220 percent
increase in the seller base in 2022 compared to 2021. These capabilities are an extension of
Flipkart’s initiatives from the previous year, which included a streamlined onboarding process, simplified listing, and payment policies. The platform continues to invest in technology, innovation, supply chain, and operations to help MSMEs adopt digital, and these policy changes are consistent with Flipkart’s commitment towards assisting entrepreneurs across the country.
Flipkart also launched its advertising campaign ‘Kuch Khaas Kamao’ recently. The campaign
emphasizes how selling on Flipkart doesn’t just enable successful business but also helps sellers earn time, trust and the priceless treasure of work-life balance. The pan-India campaign targets emerging sellers from tier 2 and 3 cities, who strive to achieve business excellence through e-commerce and eventually fulfill their dreams as an entrepreneur.
The film is now live on Flipkart Seller Hub’s YouTube channel – Sell on Flipkart, which is also
being promoted across social media platforms such as YouTube, Instagram, Facebook, LinkedIn and the official Flipkart Seller Hub app.