India has quickly become Canva’s fifth largest market, with a vibrant creator community driving this growth. Over 120 Indian creators are part of the Canva Creator Program, and the Canva for Freelancers community boasts 240,000 members.
Canva’s first brand marketing campaign in India, ‘Dil Se, Design Tak,’ focuses on transforming ideas into reality and promoting creativity across diverse segments. It aims to reach small to large enterprises, students, teachers, and freelancers, making design accessible to all.
Chandrika Deb, Growth and Marketing Lead for Canva India, stated, “Effective visual communication is crucial in today’s world of work. Our campaign underscores how Canva empowers teams to express ideas clearly and foster innovation. ‘Dil Se, Design Tak’ reminds us that everyone is a designer at heart, and Canva helps bring that creativity to life.”
In partnership with OML Entertainment, the campaign features brand films and uses an integrated marketing approach, showcasing creatives across TV and digital platforms.