Madison Media Alpha has been named the Media Agency of Record for Pilgrim, a rapidly expanding Beauty and Personal Care brand founded by IITians Anurag Kedia and Gagandeep Makker in 2019. Pilgrim offers over 100 SKUs across facecare, haircare, skincare, makeup, and fragrances, with globally sourced ingredients approved by PETA and the FDA.
Anurag Kedia, Co-Founder of Pilgrim, expressed enthusiasm about the partnership, citing Madison Media Alpha’s innovative approach and expertise as key to expanding Pilgrim’s reach and brand presence in India.
Vishal Chinchankar, CEO of Madison Digital & Madison Media Alpha, echoed this sentiment, highlighting the synergy between Pilgrim’s vision and Madison’s media solutions, aiming to make Pilgrim a household name across the country.