Nippon Life India Asset Management Limited (NAM India), the asset manager of Nippon India Mutual Fund (NIMF), one of India’s largest asset management companies, today announced the inauguration of its new Jaipur Regional office, reinforcing its long-term
commitment to Rajasthan’s robust growth potential.
With 9 branches and 2 rural locations, NIMF now maintains a presence across locations in Rajasthan, anchoring investor servicing, distributor engagement, and financial literacy efforts across urban, semi-urban, and rural markets. The Jaipur Regional Office, redesigned with a modern investor-first approach, aims to offer a premium yet accessible experience to both retail and high-net-worth investors.
NIMF has seen a 3.6x growth in investor folios since March 2020, emerging as one of the preferred mutual fund. SIP investments, a key focus area, have grown nearly 4.6x in last4 years, outpacing the industry’s 2.9x growth. Similar trends have been observed in Rajasthan as well, where our growth has often exceeded overall industry trends.
Saugata Chatterjee, President and Chief Business Officer, Nippon India Mutual Fund, expresses, “Our revamped Jaipur Regional office isn’t just a new space—it’s a launchpad into the future of investing in Rajasthan. We are seeing strong traction across investor segments, from salaried professionals and business owners to SMEs and first-time investors—especially from growth centres like Jaipur. Our mission is to make wealth creation simple, digital, and inclusive. We believe the next wave of mutual fund growth will be led by Bharat, and Rajasthan is at the heart of that story.”
Retail and SIP Momentum: Outpacing Industry Benchmarks
Retail investors continue to drive Nippon India Mutual Fund’s growth in Rajasthan. Retail assets contribute 29% to Nippon’s overall AAUM in the state — higher than the industry average. Since March 2020, Nippon’s retail investor folios have grown over 2.5x. Rajasthan has followed an even stronger growth trend, further strengthening our retail presence in the region.
Systematic Investment Plans (SIPs): SIP investments, a key focus area for us, have grown at a significantly faster pace than the overall industry over the past few years — a trend we’ve also observed in Rajasthan. As on March 2025Nippon’s retail market share in Rajasthan is well above the national average of *9.25%, reflecting the rising trust and engagement of local investors. As of March 2025, the national SIP book has crossed ₹3,180 crore, underlining its growing role in long-term wealth creation. Rajasthan too has mirrored this strong momentum, reflecting increasing investor participation.
Reflecting a maturing investor ecosystem, 92% of NIMF investors in Rajasthan now transact digitally — up from 74% just two years ago. The Jaipur Regional office has played a central role in this shift through tools like Business Easy, WhatsApp-enabled transactions, digitised KYC, and the Investment Cart, which simplifies multi-scheme investing. To further deepen our reach, we have introduced vernacular support and are in the process of ensuring all our digital assets are available in regional languages — making investing more accessible and inclusive.
While Jaipur remains the hub, NIMF’s reach spans cities like Ajmer, Kota, Udaipur, Bikaner, and Jodhpur. The firm evaluates new locations regularly and drives financial literacy, Investor Awareness Programs, distributor workshops, and Tier 2/3 outreach to boost investment awareness.
With mutual fund assets in Rajasthan accounting for just *10% of the state’s GDP as on June 2025, there remains significant headroom for growth. A fast-expanding investor base, rising financial literacy, and the ongoing financialization of savings are setting the stage for deeper participation across both individual and institutional segments.
We are committed to advancing financial inclusion and empowering investors across India, with a strong focus on Rajasthan’s growth potential. As the cultural and economic hub of the state, Jaipur will continue to be a key focus area for Nippon India Mutual Fund as we strengthen our presence and support Rajasthan’s investment journey.
Data Source –AMFI
SIP stands for Systematic Investment Plan, wherein you can regularly invest a fixed amount at periodical intervals and aim for benefits over a period of time through the power of compounding.