Abbott, the global healthcare leader, has launched the ‘Chakkar Ko Check Kar’ campaign in India to raise awareness about vertigo, a commonly overlooked balance disorder affecting nearly 70 million people in the country. The campaign aims to help individuals take control of their health and better manage this condition, which significantly impacts daily life with sensations of spinning and imbalance.
In collaboration with IQVIA, Abbott conducted a survey among 1,250 individuals in India to understand the challenges faced by those living with vertigo. Key findings reveal that vertigo leads to significant personal and social disruptions, with 34% of sufferers canceling important events, 33% experiencing frequent anger or annoyance, and 26% fearing damage to their family relationships. Anxiety, stress, travel, and weather changes are major triggers, while symptoms range from headaches and double vision to feelings of blackout and neck pain.
The campaign features a digital film with Bollywood actor and UNICEF India Ambassador Ayushmann Khurrana, who shares his personal journey with vertigo since his diagnosis in 2016. The film encourages people experiencing dizziness to seek diagnosis and care for an improved quality of life. Abbott’s initiative also includes an online assessment tool, a chatbot-based survey to help people identify vertigo symptoms and support early detection.
By spotlighting vertigo through this campaign, Abbott aims to foster meaningful conversations and encourage proactive health measures, ultimately enhancing awareness and management of this disruptive condition.